When it comes to high-end fashion, many of us find ourselves asking, “Is Armani Exchange a good brand?” It’s a question that deserves a detailed answer.
That’s exactly what I’ll provide today, diving into the heart of Armani Exchange, a shining beacon in the luxury fashion landscape and a brand created by the well-known fashion entrepreneur Giorgio Armani.
In this blog, we’ll explore the rich history of Armani Exchange, the quality of its products, and its reputation in the fashion industry. Does it live up to the expectations tied to the revered Armani name?
Stick with me, and by the end of our journey, you’ll have a comprehensive understanding of this high-end fashion label.
So, let’s delve into the world of Armani Exchange together and discover what makes a brand truly stand out in the realm of luxury fashion.
FUN FACT: Armani Exchange once released a range of 3D glasses, demonstrating their ability to blend fashion with tech in the quirkiest of ways!
Key Takeaways
- Armani Exchange offers high-quality, fashionable products that cater to diverse styles
- The brand maintains a strong reputation for combining luxury and affordability
- Customer satisfaction and lasting value are important factors in Armani Exchange’s success
- Giorgio Armani has commented on the brand’s need to be more sustainable – but more work is needed here.

Quality and Durability
Armani Exchange is known for its stylish and trendy fashion. But how does it fare in terms of quality and durability?
First, Armani Exchange offers a good range of features in its products. This is especially accurate for their smartwatches, which feature appealing styles and impeccable workmanship.
In terms of its clothes, Armani Exchange prides itself on the exceptional quality of its materials used, such as its fabrics, often opting for premium materials like pure cotton, fine silk, and soft wool.
This commitment extends to their precise stitching and impeccable finish, resulting in clothing that feels as good as it looks.
Even after several wears and washes, Armani Exchange garments tend to retain their shape and color.
However, some customers have reported that their Armani Exchange clothing items, particularly shirts, didn’t hold up as well as they’d hoped.
Be sure to follow proper care and washing instructions to maintain their longevity. The instructions may vary for their jacket, t-shirts, or any other product they sell.
Armani Exchange has certainly earned a reputation for its unique style, modern design, and affordability. While some customers adore the brand, others mention inconsistencies in the quality of certain items.
So, taking everything into consideration, we give the Quality and Durability of Armani Exchange a rating of 4 out of 5.
OUR RATING
Price and Affordability
You’ll find that Armani Exchange is likely the most reasonably priced line in the Armani group, offering a wide range of garments, shoes, and bags at price points that are more accessible than some of their more luxurious lines.
While they may not be the cheapest on the market, these price points make the brand more accessible to the average consumer and are similarly priced to the likes of Hugo Boss.
I should note that the Armani Exchange brand is a more casual and trendy option compared to the Emporio Armani line, which offers slightly higher prices but more formal and sophisticated styles.
Here’s a quick breakdown of price ranges for different Armani Exchange product categories:
Product Category | Price Range |
---|---|
Garments | $40 – $450 |
Shoes | $40 – $190 |
Bags | $70 – $160 |
While Armani Exchange is not the cheapest, it’s not expensive as more luxury fashion brands such as YSL. I believe the pricing is fairly reasonable, taking into account the extensive variety of apparel, quality fabrics, and the hint of luxury provided.
On a scale of 1 to 5, with 5 being the most affordable, I would rate Armani Exchange’s price and affordability factor as a 4.
OUR RATING
Customer Service
Customer service experiences at Armani Exchange can differ significantly. While some customers have had positive interactions, others have been less content. Some customers on Trustpilot reported facing unsatisfactory customer service, including a delay in refunds.
However, Armani Exchange has an overall rating of 3.9 out of 5 stars on ConsumerAffairs, which indicates a generally positive response from customers, with many customers appreciating the fast and easy return process.
As you shop at Armani Exchange, be sure to read up on their customer care policies. You can find information about their support services in the Armani Customer Care area.
To summarize, Armani Exchange offers a fair customer service experience, with some customers sharing a variety of experiences – but for the most part, it’s good.
OUR RATING

Sustainability and Ethics
Armani Exchange, as a part of the larger Armani Group, has shown commitment to the earth and its resources by focusing on sustainable production methods. They are working towards reducing water consumption, waste, and carbon emissions.
You will appreciate their dedication to incorporating materials that are recycled and organically sourced within the Armani Exchange collections.
For example, 16% of sustainable items were achieved in their Women’s Fall Winter Collection 2020. They also signed the Fashion Pact in 2019 to show their commitment to environmental improvements in the fashion industry.
However, it’s important to consider that Armani Exchange is rated 2 out of 5 by Good On You in terms of sustainability, which means there’s still room for improvement.
While they are making progress in terms of sustainability, Armani has faced ethical concerns surrounding animal testing.
Despite that, Armani Beauty has been working on minimizing their environmental footprint and implementing various sustainability initiatives since 2013.
“Fashion can serve as a catalyst for renovation if it is able to realign itself to people’s real needs while respecting the protection of what appear to be common goods: the environment and a healthy social fabric. Less entertainment, perhaps, and a better product, communicated wisely”.
Giorgio Armani on Sustainability:
Giorgio Armani’s insightful remark underscores the crucial role fashion can play in promoting sustainability.
His focus on the need for the industry to produce quality over quantity, while also respecting environmental and social values, presents a forward-thinking approach that can help reshape the future of fashion
So while Armani Exchange is trying to become more sustainable and ethical, I do believe that there is more work to be done here and definitely room for improvement.
OUR RATING
FAQ
What’s The Difference Between Armani and Armani Exchange?
Established by Giorgio Armani in 1975, Armani is a renowned luxury brand that specializes in high fashion, leather goods, footwear, and more. In 1991, the Armani Exchange (AX) was introduced as a subsidiary of the Armani family. Designed for a younger, street-style-inspired clientele, AX is more budget-friendly than the main Armani brand.
The difference between Armani and Armani exchange is evident in their pricing and intended customer base. While Armani caters to a more upscale market with higher prices, Armani Exchange provides more reasonably priced options for a younger demographic.
Is Armani Exchange a luxury brand?
Armani Exchange is considered a designer label rather than a luxury brand. Maybe not on the level of luxury that Gucci offers, but more so “accessible luxury”.
They offer beautiful, high-end designs made with quality materials. However, their products are not on par with luxury items in terms of exclusivity and craftsmanship.
Additionally, Armani Exchange is more accessible than its parent brand, Giorgio Armani, in terms of pricing and availability.
Armani Exchange vs Fossil For Watches
When comparing Armani Exchange and Fossil, you should consider your personal preferences and budget. Armani Exchange is a fashion brand known for its stylish, trendy designs, while Fossil focuses on more classic and versatile styles. In terms of quality, both brands offer a good balance between price and durability. However, Fossil might be a better option if you’re seeking a timepiece with additional functionality, as Fossil offers a wider variety of smartwatches and hybrid models.
Is Armani Exchange a good brand for watches?
Armani Exchange
Armani Exchange watches, priced between $100 to $300, embody a high fashion aesthetic with their contemporary, minimalist designs. This subsidiary of the luxury Armani fashion house upholds the prestige of its parent brand through reliable and durable timepieces. Their watches are covered by a two-year limited warranty, assuring customers of their commitment to quality.
Fossil
Fossil offers a range of watches, from $65 to $255, known for their vintage-inspired designs and innovative smartwatches. With its long-standing reputation in the watchmaking industry, Fossil is praised for its craftsmanship and use of quality materials like stainless steel and genuine leather. Their reliability is backed by a two-year limited warranty, showcasing their trust in the durability of their products.
Armani Exchange offers high-fashion, contemporary watches, while Fossil appeals with vintage-inspired designs and smartwatches. Both assure quality with a two-year warranty.
Is Armani A Good Brand?: Top Takeaways
In conclusion, Giorgio Armani has firmly established a reputable brand in the fashion industry and within the Armani family, with a strong focus on high-quality materials, and style at an affordable price.
Despite some inconsistencies in product quality and a need for improved sustainability efforts, Armani Exchange’s commitment to customer satisfaction, lasting value, and innovative design shines through.
However, prospective customers should be aware of reported variability in customer service experiences.
Overall, it is a brand that is worth considering for those who seek a blend of trendiness and sophistication in their fashion choices.
OVERALL RATING