Fila is a sportswear manufacturer founded in 1911. It was first established in Italy, and in 2007, was acquired by Fila Korea. The brand is famous for its athletic shoes, clothing, sports equipment and accessories.
But how good are the quality of Fila products, and should you consider buying from them?
Fila is definitely something I and a lot of people can confidently recommend. They are a brand that produces durable and stylish shoes without breaking the bank. It has been a trusted brand for decades, especially by athletes.
Is Fila A Quality Brand?
It is safe to say that, yes, Filia is a quality brand.
I have bought a couple of Fila sneakers in the past, including the notorious Fila Disruptors, and I can still use them to this day.
Many athletes also wear their shoes, especially tennis players, attesting to the quality of the shoes.
Fila shoes are also comfortable so you will have no problem wearing them for all purposes.
They are fashionable, so you can style them with various kinds of outfits. This perfect balance between style and comfort makes it a brand that sneaker fans always go to.
Their shoes have a variety of designs as well, so you can wear them not just for sports, but also for work or casual events.
Their designs are also unique, giving a more retro feel compared to most sportswear brands.
What I like best about Fila is there are a lot of options for wide feet.
Most brands offer them, but the design is compromised. But my Memory Sportsland looks great and fashionable while still being a great comfort for my wide feet.
As for their apparel, Fila also produces comfortable and durable activewear.
They are also a bit cheaper than other popular activewear brands, making them a great choice for people on a budget.
Is Fila A Luxury Brand?
As Fila’s products are widely available to all customers, they are not considered a luxury brand.
They are also priced in a more accessible manner, so Fila appeals to a greater market.
While Fila was immensely popular in the 80s and 90s, it virtually disappeared in the 2000s.
After making a successful comeback in 2015, Fila started producing shoes that are affordable, so more people have the capacity to purchase their products.
With that said, Fila also produced premium lines of shoes, which are priced significantly higher than most of their offerings.
Still, these are available for anyone to purchase, so they are also not considered luxury products.
Fila Vs Puma – Which Is Better?
The most obvious difference between Filas and Pumas are their looks.
While Filas look a bit bulky, Pumas look lighter and more comfortable. This also has to do with the difference in their target market.
Fila is mostly targeted to athletes on a budget, while Puma users are usually part of the urban youth, like people who enjoy skateboards and hip hop.
Their most recognizable model, the regular suede sneakers.
With that said, Puma is usually ranked higher on sport shoe rankings, indicating that they are more technical shoes.
If you are a serious athlete, you might consider checking out Pumas.
However, if you are more of a hobbyist, Fila is a great brand for you.
Still, both shoes offer almost the same level of comfort and both offer a wide variety of designs for different style choices.
Both are also considered trendy, so you can wear them even outside physical activities.
Why Is Fila Popular Again?
Fila was one of the dominant sportswear brands in the 80s and 90s. Inking deals with popular athletes like Bjorn Borg and Grant Hill. They were in close competition with brands like Nike and Reebok.
In the 2000s, the brand underwent a lot of internal changes in terms of its management. Fila went through many acquisitions and mergers during this time. In 2007, they were finally acquired solely by Fila Korea.
After the acquisition, Fila worked hard to get back into the game. They had a lot of collaborations with other brands, ranging in diversity from Pokemon to Fendi.
These put them back on the map.
The brand also capitalized on one of its biggest hits of the 90s, the Disruptors.
The slightly upgraded version, Disruptor 2, became a full-blown hit in 2018. Suddenly, almost everyone began wearing the shoes.
While the Disruptors were a divisive shoe – some loved it while others hated its imposing design – there’s little doubt that its popularity helped the ultimate resurgence of the brand.
Fila became popular again, not just as a sports brand but as a fashionable brand.
Where Are Fila Products Manufactured?
Fila shoes are manufactured in several countries, depending on the model.
The brand hasn’t released an official list of which countries manufacture their shoes. Still, from looking at their labels, they are usually made in China, Vietnam, Italy, India, Mexico, and the Dominican Republic.
Most brands usually hide the fact that their products are made in Asian countries, especially China or Vietnam, as people have a preconceived notion that these will not be as durable as those made in Western countries, like Italy or the United States.
However, despite being made in Asian countries, the quality of their shoes seems to be the same.
Still, I do hope that Fila and other brands will disclose the actual list of where their products are manufactured in the spirit of transparency.
What Type Of Budget Does Fila Suit?
Fila shoes are generally affordable, so they are widely accessible to most people.
Both men’s and women’s shoes range from $60 to $90. Shoes in the kids’ line are in the $50 to $75 range.
They do have shoes priced above $100, but this is reserved for their premium models.
This includes the Grant Hill, Speedserve, Disruptor, and Axilus collections.
Models that are under their collaborations are also in the same price range.
Fila also holds a lot of clearance sales or seasonal sales.
I usually get mine during these sales to score as much as 50 to 75 percent off the original price.
Sales can be in-store or online only, so keep an eye out on their outlets and website.
Is Fila A Sustainable Brand?
Fila has set sustainable and ethical goals for its brand.
They aim to execute sustainable value management to protect the environment, their employees, and the community.
Sadly, like most brands, these remain to be lofty goals for now.
At the moment, Fila uses a very small amount of recyclable materials in their products.
While they have vegan shoes, most of their products still use polluting synthetic fibers like polyester, nylon, spandex, and acrylic.
It also uses animal products like leather and wool.
While it is understandable that they would have to use these products to make traditional quality sportswear, I hope they can find systems that can better improve their impact on the environment.
Here, you can read more about FILA’s sustainability goals.
Does Fila Have Good Customer Service?
Reviews for Fila’s customer service are mixed. Some positive experiences include receiving clear and prompt clarifications on their concerns.
Negative reviews mostly have to do with wrong information being given about order inquiries.
Many people have complained about receiving incorrect orders or delayed shipping. Granted, the latter usually happens during peak seasons, like the holidays.
Returns are also difficult or a hassle to go through, so some people don’t have a choice but to keep incorrect or, worse, damaged items.
Hopefully, Fila will be able to address concerns like this as it greatly influences people’s perception of the brand.
All in all, Fila is a great brand to buy from.
They make trusty shoes that are a good value for your money. Their shoes are durable, comfortable, and stylish.
Many athletes, especially tennis players, also use the brand.
The two main things that Fila can improve on are definitely their sustainability practices and customer service.
As most brands these days are moving into a more eco-friendly approach. Hopefully, Fila can also find a way to be more ethical.
Given these facts, I wouldn’t hesitate to recommend Fila if you are looking for great sneakers and sportswear.